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This is How Fashion brands celebrate Chinese New Year with amazing products


The Chinese New Year is drawing near and the whole country has been bathed in a festive atmosphere, ready to embrace the coming spring.

Fashion and luxury brands are also launching new collections to start a healing, joyous Year of the Ox.

Chinese New Year Fashion Products
Chinese New Year Fashion Products

Hermès recently launched its 2021 spring/summer new collection at Hermès Maison in Shanghai.

With the theme, “A Human Odyssey,” the collection is not only a retrospective of the house’s heritage but also an exploration of new life in the future.

A selection of pieces from the new collection comes into view as guests enter the fourth-floor area.

Designed by artist Jan Bajtlik as a homage to the Polish School of Posters, the Cheval de fête scarf 90 is one of this season’s featured pieces. The cockades, ribbons and geometric patterns on the scarf echo the simplistic, stereotype-shattering designs of Warsaw graphic designers back in the day.

A portrait of the designer’s dog Kluska is also hidden in the pattern, adding the usual touch of whimsy.

The men’s scarf drew inspiration from items in the Émile Hermès collection, such as the toy horse with a mane that resembles the iconic punk hairstyle. The rebel spirit of this piece is also highlighted by elements like tattoos and pins.

In the Leather Bag Universe, the Hermès Perspective Cavalière bag features a unique design with clean and simple curves inspired by saddle flaps that stands out from traditional squared or rounded shapes. The bag clasp is an engraved saddle nail, while the adjustable shoulder strap is decorated with a serial number like a stirrup belt.

The new interpretation of the Haut à courroies bag is an ingenious combination of canvas and leather. Inspired by military uniforms, the bag conveys an adventurous spirit, with utilitarian details such as an abundance of pockets, a flat cardholder and a removable water bottle holder.

In the Women’s Universe, bright colors and whimsical designs are a vibrant part of the spring/summer collection. Featuring an adorable smiley face, the Kellydole calfskin and Mysore goatskin bag charm is a miniature version of the Kellydole bag created by Jean-Louis Dumas in 1999.

Other highlights of the season include bracelet, pendant necklace and earrings in Swift calfskin and gold metal. Inspired by a belt designed in the 1950s, this collection is featuring metalwork embellished with openwork hearts and pearl leather.

The jewelry and watches area is highlighted with an Hermès Bijouterie reimagining of the Birkin bag, in which the iconic bag is transformed into the focal point of a long necklace in new combinations of materials — silver, rose gold, white gold and diamonds.

In the watch collection, the new Heure H watch is adorned with a metal bracelet that features an invisible integrated folding clasp. A natural extension of the case, the links formed by small squares echo the geometry of the dial. This geometric watch is presented in three variations, including one that is inlaid with diamonds and one without diamonds.

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