website free tracking HOW DOLCE&GABBANA SCALED UP THEIR BUSINESS DURING COVID-19 PANDEMIC - Fashion Amuse - Latest Fashion Trends & Fashion News
Fashion News

HOW DOLCE&GABBANA SCALED UP THEIR BUSINESS DURING COVID-19 PANDEMIC

Dolce and GAbbana Alta Moda

Fewer designers got a space in the fashion world that influenced the minds of people with their graceful designing innovations such as Dolce and Gabbana. They not only proved themselves the best but they have impacted the fashion business with their attractive designs and massive sales.

Dolce and Gabbana Alta Moda
Dolce and Gabbana Alta Moda

Photo Credits: Dolce and Gabbana

Dolce and Gabbana’s Key Features!

One of the most prominent qualities of D&G, is the improvisation of blending different cultural styles into one, not only in outwear but undergarments as well.

They have aesthetically captured the fashionable people with everyday new innovations and tailoring styles. They forced people to change fashion trends and follow them. They often show a style that is a mixture of two popular styles and hence give an idea to adopt different outclass look in a very simple way.

Now D&G from Italy is considered to have a greater impact on the industry than any other designer’s brand of the world.

How Much People Are Crazy About D&G Runways?

Everyone waits for their runway show in Milan but they have not informed about their decision when they are going to present their articles on Saturday and Sunday for men and women costumes respectively. Elite fashion class of people like Dolce and Gabbana for many past years and everyone is anxiously waiting for their show to list in the runway schedule.

Though every part of world is still under the effects of coronavirus and same is with European countries. They have cancelled many fashion shows which were scheduled before coronavirus pandemic.

Italy who has been infected the most among countries still showing uncertainty but it is hoped from some trusted sources that Milan Fashion show will be held at the end of July. Dolce and Gabbana will participate in this runway.

To compete with world has been a great step of courage and consistency and this couple is famous for this. Almost 10 years ago, they shifted their D&G to Alta Moda Brand and presented their products in every winter in Italy avenues and despite of changing their brand name they went on increasing their fame and business.

Dolce and Gabbana has used this lockdown in planning and building their brand by establishing a new store in Hong Kong and for its publicity, they contacted a top model Sofia which marketed this store very efficiently. Other top fashion designers’ brands of world also followed these tactics to attract people to their aesthetic costumes and improvisation.

DGfattoincase A New Project By D&G

D&G has launched a new brand for Italians named as DGfattoincase. They used social and digital media for its introduction. This brand’s collection comprises of handmade articles to show how family love is so special.

They have been doing well and have done fabulous work by DGfattioncasa. They invited their fans to analyze their products, arranged online workshops and now they are advertising its brand by top models of the world.

In 2019, the sales of D&G were 1.54 Billion dollars and most of the sales were carried out from shops and outlets (a number is given by Reuters). Though it is not a small number still D&G lost sales due to some clash of ads in china. Otherwise, it was being estimated to touch a number of $2 Billion Dollars in 2019 year.

This couple of designers will have to take resort of online shopping stores during this Covid-19 epidemic to maximize sales as outlets and shops are not fully allowed to open for business nowadays.

We have a detailed discussion on “online beauty stores VS physical beauty brands stores”. Here is the revenue chart for Dolce and Gabbana from 2011 to 2018. These states have been taken from Statista.com.

D&G Sales Chart
D&G Sales Chart
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

To Top